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I am Ruan Barnard, the driving force behind TerraSol Africa. My passion for green energy and sustainability, combined with a solid 18-year track record in marketing, media, finance, investments, and operations management, has fuelled my commitment to reshape agriculture through renewable energy.
My commitment to self-sustainability was expounded when I successfully co-established and steered a solar enterprise in South Africa. This platform stands as a testament to the amalgamation of expertise and vision that we offer here.
TerraSol Africa represents more than a technological union; it's the joining of green energy and agricultural strength. We support cutting-edge agri-voltaic advancements and sustainable energy solutions that transcend mechanisation, fostering hope and powering growth. Our solar initiatives are not mere installations; they represent the convergence of purposeful design and innovation. This commitment has been validated through the successes of my existing solar company.
Collaboration is intrinsic to our philosophy. My collaboration with an EPC in commercial and residential projects underscores our dedication to amplifying local impact through employment opportunities and sustainable energy provisions.
TerraSol Africa is a narrative co-authored by my solar enterprise and my multi-industry understanding. This platform symbolises knowledge, foresight, and a commitment to sustainable progress.
Beyond my founding role, I am dedicated to equipping African farmers and business owners with the tools to realise thriving, and sustainable futures.
Ruan Barnard
Founder & CEO
40 years’ experience in Agribusiness and related Project development and implementation in Africa. A pioneer in the development of the export horticultural industry in Zimbabwe and greenfield Horticultural projects in East Africa with a strong ability to manage people.
From negotiating with the Minister of Agriculture after Independence, to the formation of the Horticultural Promotion Council designed to establish trade linkages and incentivised export production programmes; to implementing and supervising the constructing of facilities required to achieve this including a new perishable facility FAVCO and Perishable Export Cold Store and Pre-cooling facility Europort at Harare airport.
The development of new individual export programmes (Claremont Estates) and National export programmes necessitated a personal analysis and interrogation of costs for the various export value chains and identification of trade linkages in Europe, United Kingdom and Middle East.
Imperative in the implementation was the introduction and training of staff at all levels on compliance with food safety standards (Global Gap, Nurtures Choice) and social compliance (SMETA) as required by the various markets including Supermarkets, establishing cold chain and quality protocols and related logistical solutions to the end markets.
Mike Bailey
Chairman
Julia graduated with a Masters Degree from leading German and US universities and holds a postgraduate business management diploma from the University of Cape Town, South Africa.
She thrives in an international working environment, having worked on 3 continents and visited over 40 countries.
Her background across various B2B industries includes more than 20 years in international business development and stakeholder management as well as international marketing.
Julia has a strong focus within Sub Saharan Africa, fostering the creation of international networks and strategic partnerships.
She is passionate about sustainable infrastructure and renewables, the Green Economy and the agricultural sector across the continent.
Julia is also one of the founding members of the African Agri Council where she was instrumental in building one of the largest professional networks within the entire food and agri value chain on the continent.
As head of investor relations she created market linkages between African food and agri businesses and investors, facilitating negotiations amongst senior stakeholders across the globe, from commercial banks and DFIs to venture capitalists and impact funds. She has a deep expertise in originating, developing and presenting large scale agri/food and renewables transactions to suitable investors.
Julia is a strategic, results oriented and highly driven individual with strong conceptual skills, enabling her to work on complex projects across Africa.
She is the founder and CEO of Bellcrescent Partners, a boutique advisory, where she facilitates direct investments into the agri/food and green economy sectors across Africa.
Julia Former
Director
Over the course of 14 enriching years in the realm of operations and business management, Morné's expertise has grown immeasurably. His dedication to achieving operational excellence and steering strategic growth has defined his professional journey as well as his fervent passion for making a difference in the lives of individuals and communities.
As a co-founder of a pioneering solar company in South Africa, Morné embraced the opportunity to merge his skills with his passion. Navigating the complexities of entrepreneurship, he not only helped drive the company's success but also played a pivotal role in fostering sustainable energy solutions for the region. This endeavour was a testament to the potent blend of innovation, determination, and a commitment to positively impact the community.
His business philosophy measures successes beyond profits, encompassing the positive influence it exerts on society. Armed with a robust background in operations, strategic insight, and an unwavering people-centric approach, he is enthusiastic about the future. His aim is to continue shaping businesses that not only thrive economically but also create a meaningful and lasting imprint on the world.
Morné Barnard
Operations Director
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